In a 14-year study, Purina showed that dogs fed to lean condition from early puppy hood throughout life can enjoy up to 2 more healthy, active years. These and other findings are incorporated into our Life Plan program, which helps you control feeding and make body assessments to achieve ideal body condition.

PRO PLAN formulas are designed to help you keep your dog in ideal body condition and provide important nutrients to help protect your dog’s health and well-being. All of our foods feature optimal protein-to-fat ratios to help build and maintain lean muscle mass without excess body fat, and contain vital antioxidant blends to help support the dog’s immune system.

Ideal body condition: monitor your dog using the 3 dog pictures and adjust feeding amounts to suit your dog’s needs until ideal body condition is achieved.

How PRO PLAN can help extend your dog’s healthy life expectancy…

The Purina study has shown that dogs can enjoy up to 2 EXTRA years of healthy and active life by following our LIFE PLAN nutrition program. LIFE PLAN manages feeding quantity to help your dog achieve ideal body condition, while reducing body fat and helping to delay some age-related health conditions. Every PRO PLAN formula contains the optimal ratio of protein and fat to promote ideal body condition.
What’s most important is your involvement in the control of your dog’s body shape. This together with the recommended feeding quantities adjusted across a wide range of breeds and energy needs results in a better way to assess feeding quantities.

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